Most YouTube experts teach strategy. I help you actually execute it.

I help seasoned coaches, consultants, and service providers turn YouTube into their 24/7 lead generation machine—without posting like your business depends on it.

But here's what makes me different from other YouTube strategists: I know that the biggest obstacle isn't learning the platform. It's getting out of your own way.

JAMAR DIGGS

The Moment Everything Changed

Picture this: I'm sitting at my desk at Homes.com in 2014, managing social media for over 200 real estate agents. My phone rings—another upset client wanting to know why their "set it and forget it" social media package isn't working.

I had to look them in the eye (well, over the phone) and tell them the truth their sales rep wouldn't: "You need better content. What we're giving you isn't enough."

My heart sank every single time. These were hardworking professionals who'd been sold on the idea that marketing could be automated without strategy. They deserved better. They deserved someone who actually cared about their results.

That's when I realized something that would shape everything I do today: Good marketing isn't about quantity or "set it and forget it" promises. It's about creating something valuable that works for you even when you're not actively working on it.

The Broke Side-Hustler Who Almost Quit

Frustrated with telling clients their content "sucked" (corporate wouldn't let me fix it), I started Diggs Media as a side business. I was broke, living above my means due to family issues, and desperately needed to make money fast.

I charged my first client—a hairstylist—just $200/month. Then I found more work on Craigslist. An Atlanta toy shop. A children's book author. I was exhausted, overwhelmed, and had no idea what I was worth.

But something magical happened with that hairstylist client. She started taking me to hair shows as her marketing person. I coordinated influencer events, helped with her salon's grand opening—and I absolutely loved it. For the first time, I was doing marketing that actually helped someone build their dream.

Eventually, I had to raise my prices because I was doing so much for her. She couldn't afford it, and we had to part ways. I was heartbroken but learned a crucial lesson: When you undervalue yourself, you can't sustainably help anyone.

I took a break from my side business until 2017.

The "Aha!" Moment That Changed Everything

In 2017, I decided to try social media coaching. (Honestly, I thought that's where the money was—just talking to people and telling them what to do LOL.)

While building my own authority through YouTube videos, something incredible happened. Someone watched one of my videos, opted into my lead magnet, purchased my tripwire, and the next day responded to my marketing email saying they were ready to work with me.

I didn't have to do anything. It felt like magic, but it was strategy.

That's when it hit me: This is what sustainable marketing looks like. Content that works for you months or even years after you create it. Marketing that builds relationships while you sleep.

But here's what I discovered working with clients: Even the smartest, most successful entrepreneurs struggle with this. Not because they don't understand the strategy—they do. It's because putting yourself on camera brings up all the feelings.

Why Smart People Self-Sabotage (And How I Help)

My clients aren't beginners. They're seasoned professionals who've built successful businesses. They know YouTube makes logical sense for their marketing.

But then perfectionism strikes.

Suddenly, they're overthinking every word, redoing videos dozens of times, or abandoning the project altogether because "it's not good enough yet."

Sound familiar?

Here's the thing: You're not struggling with YouTube strategy. You're struggling with getting out of your own way.

That's where I come in. I'm not here to coddle you or tell you what you want to hear. I'm here to wake you up. Too many brilliant entrepreneurs stay stuck because they think they have to figure everything out alone, or they convince themselves they'll "do it someday" when they have more time.

Life is short. Take the shortcut.

What I Do (And Why It Works)

Using my corporate marketing experience from companies like Homes.com and Forrent.com, I help you create YouTube content that attracts problem-aware people—your ideal customers who are ready to convert.

We're not talking about posting every day or chasing the algorithm. We're talking about strategic, evergreen content that continues performing for years, maximizing your ROI while giving you your time back.

My clients typically see leads flowing into their sales funnels within their first 2-3 videos using our proven system.

But more importantly? They stop being perfectionists who abandon projects and start being entrepreneurs who ship content that converts.

Beyond the Business

When I'm not helping entrepreneurs get out of their own way, you'll find me playing with my cat Jesse (there's a funny story about her name—ask me later), at the YMCA with my gym mafia friends (another story you'll have to ask about), or at a craft brewery with my best friend of over 20 years, rehashing the same conversations we've been having for decades and loving every minute of it.

Having time back means everything to me. The ability to make my own schedule, drop everything if there's a family emergency, and spend quality time with the people I love. That's exactly what I want for my clients too.

Ready to Add YouTube to Your Marketing Mix?

If you're tired of posting like your business depends on it, ready to add YouTube to your existing marketing strategy, and prepared to get out of your own way—you're in the right place.

See How It's Working for Others

Don't just take my word for it. See how coaches, consultants, and service providers just like you are using YouTube to generate consistent leads without posting like their business depends on it. These are real stories from real members of the Low-Lift Club.

P.S. If you're still telling yourself you'll figure YouTube out on your own "someday," that's exactly the thinking I'm here to shake you out of. Your future self will thank you for getting help now.