Are you a business owner struggling to get more views on your YouTube videos? You're not alone. Many entrepreneurs find their videos disappearing into the void of the internet. But don't worry - we're going to change that today. As a business owner, getting more views on your YouTube videos isn't just about chasing numbers. It's about expanding your reach and funneling potential clients into your ecosystem.

In this post, we'll explore six hidden strategies that can help you get more views on your YouTube videos without creating additional content or spending hours on editing. These tactics are designed to work smarter, not harder, to boost your YouTube performance and grow your business.

1. Create Strategic Playlists

First up, let's talk about playlists. These are often overlooked, but they're gold for increasing your video views. Think of playlists as a way to group your related videos together. When you do this, you're creating a binge-worthy experience for your viewers. It's like Netflix, but for your business content!

Here's why playlists matter: they encourage viewers to watch multiple videos in succession. This increases watch time and session duration, which are like little love notes to YouTube's algorithm. The more of these signals you send, the more likely YouTube is to recommend your videos to potential clients.

When creating playlists, think about themes or topics that resonate with your target audience. For example, if you're in nonprofit accounting, you might have playlists like "Nonprofit Accounting Tips," "Donor and Grant Management," or "QuickBooks Setup for Nonprofits." Use keyword-rich titles for your playlists and write compelling descriptions. This way, you're not just organizing your content - you're making it more discoverable to potential clients too.

By organizing your content into themed playlists, you create a binge-worthy experience for your viewers, ultimately helping you get more views on your YouTube videos and attracting more potential clients.

2. Utilize YouTube Cards

Next up, we have YouTube cards. These are those interactive elements that pop up during your video, linking to other content. They're like little signals guiding viewers to more of your valuable business insights.

Using cards is a great way to keep potential clients engaged and on your channel longer. When you're talking about a topic related to another video you've made, mention it! Tell your viewers to click the card or check the description for the link. It's an easy way to provide additional value and keep people watching your business content.

Don't go overboard though. I'd recommend using two or three cards per video. Place them at strategic points where they're relevant to what you're discussing. It's all about enhancing the viewer's experience and guiding them through your business expertise.

3. Develop Video Series

This is a fantastic way to build anticipation and keep potential clients coming back for more. Think about a challenge your ideal clients face. Could you break it down into a multi-part series?

When you create a series, you're not just making videos - you're telling a story about your business expertise. Mention your series at the beginning and end of each video. For example, you might say, "This is video two of our five-part series on [topic]. If you missed the first video, check the link in the description."

This approach does two things: it encourages subscribers to return, and it improves viewer retention and channel loyalty. Plus, it gives you a clear content plan for your business, which is always a win!

4. Optimize Your Channel Homepage

Your channel homepage is prime real estate for showcasing your best content. Think of it as your YouTube storefront - you want it to look professional and guide potential clients to your best stuff.

Customizing your homepage is pretty straightforward. Just go to YouTube Studio, click on "Customization" in the left menu, and select "Layout." From there, you can organize your homepage sections.

What should you include? I like to have a section for upcoming live streams (if that's part of your business marketing strategy), and then a few playlists that showcase different aspects of your expertise.

By organizing your homepage thoughtfully, you're making it easy for potential clients to navigate your content and find what they're looking for. A well-organized homepage not only improves user experience but also plays a crucial role in helping you get more views on your YouTube videos by guiding viewers to your best business content.

5. Implement End Screens

End screens are another underutilized feature that can help you get more views and grow your business. These appear in the last 5-20 seconds of your video, and they're a great way to promote other content or encourage subscriptions.

Adding end screens is simple. In YouTube Studio, edit your video and click on "End screen" in the sidebar. From there, you can add elements like a "Subscribe" button or suggestions for other videos that showcase your expertise.

6. Focus on YouTube SEO

Let's talk about YouTube SEO. This is how you get your business videos found in search results, both on YouTube and Google.

The key areas to focus on are your video titles, tags, and descriptions. Make sure to include your target keyword in all three. But remember, we're writing for potential clients first, so keep it natural and focused on the value you're providing.

Creating compelling thumbnails is also crucial for SEO. These little images are often the first thing potential clients see, so make them count! Aim for a 4-5% click-through rate for business-related content. If you're not hitting that, it might be time to tweak your thumbnails or titles to better appeal to your target audience.

For keyword research, I recommend using tools like TubeBuddy or vidIQ. They can help you find relevant keywords and optimize your content for search, making it easier for potential clients to find your business videos.

By implementing these six hidden strategies, you can get more views on your YouTube videos without creating additional content or spending hours on editing. Remember, getting more views on YouTube videos is a process that requires consistency and patience. Apply these tactics across your business channel, and you'll likely see an increase in views, engagement, and ultimately, more clients entering your funnel.

Want to dive deeper? Check out our free 90-minute YouTube Quick Start Guide to set up your business channel the right way. And if you're struggling with an underperforming channel, our 3-part free program, Check the Pulse: Revive your channel from ghosted to growth, can help you diagnose and fix the issues specific to your business niche.

Whether you're just starting out or looking to revitalize your existing business channel, these strategies can help you get more views on your YouTube videos and grow your online presence. Start implementing these strategies today, and watch your YouTube views - and your business - grow!