How to Turn YouTube Videos into Podcasts: Content Repurposing for Business Growth

Business owners are constantly seeking innovative ways to reach their target audience and establish thought leadership. One powerful strategy gaining traction is repurposing YouTube videos into podcasts. This approach not only expands your business's reach but also caters to different audience preferences. In this guide, we'll walk you through the process of turning your YouTube videos into compelling podcast content to grow your business.

As a business owner, your time is valuable, and maximizing the impact of your content is crucial. By repurposing your YouTube content into podcasts, you can:

• Reach a wider audience of potential clients or customers

• Maximize the ROI of your content creation efforts

• Cater to different learning and consumption styles of your target market

• Establish your brand as an industry authority across multiple platforms

Understanding the Shift in Content Consumption for Businesses

The way potential clients and customers consume information is evolving. While some prefer the visual engagement of YouTube, others enjoy the flexibility of listening to podcasts during their commute or while multitasking. As content strategy expert, Amber Figlow points out, "We have to realize that these spaces are evolving and we kind of have to evolve our mindset along with it."

By adapting your content strategy to include both YouTube and podcasting, you're ensuring that your business message reaches your audience in their preferred format.

Preparing Your Business's YouTube Content for Podcasting

Not all YouTube videos are suitable for direct conversion to podcasts. Here are some tips for selecting and creating business content that works well in both formats:

1. Focus on topics that showcase your expertise and provide value to your target market

2. Use descriptive language in your videos to paint a picture for future podcast listeners

3. Structure your content with clear talking points that translate well to audio format
   

When planning your content, consider adopting a "hero content" strategy. This approach allows you to create a core piece of business-focused content that can be adapted across multiple platforms, maximizing your time investment.

Technical Aspects of Converting Videos to Podcasts

Extracting high-quality audio from your YouTube videos is the first step in creating your business podcast. Here are some key points to consider:

1. Invest in good audio equipment for your YouTube recordings to ensure a professional sound for your podcast

2. Use software like Descript or Riverside.fm (use code JamarDiggs for 15% OFF) to easily extract audio from your video files

3. Edit your audio to remove any visual references or segments that don't make sense in an audio-only format
   

Amber suggests, "Even if you don't have an editor or you don't have a content manager, you don't have anybody helping you, Descript and some of the other tools out there will do this for you in almost an instant."

Content Strategy for YouTube-to-Podcast Repurposing in Business

Developing a strategy that works for both platforms is crucial for busy business owners. Here are some tips:

1. Plan your content calendar to include topics that address your clients' pain points and showcase your solutions

2. For visually-dependent content (like product demos), consider recording separate audio versions that focus on benefits and use cases

3. Use a consistent structure across your content to make repurposing easier and reinforce your brand message

Efficient Workflows for Dual-Platform Content Creation

As a business owner, your time is precious. Here's how to streamline the content creation process:

1. Batch your content creation: Set aside specific days for planning, recording, and editing

2. Use templates and tools to organize your content calendar

3. Prioritize your primary platform, but keep the secondary platform in mind during creation
   

Amber describes her process: "I do all my research once a quarter typically is where I'm researching my topics, my ideas and what I'm going to produce over the next 12 weeks, and then from there, each month I sit down and I script all the videos."

Optimizing Your Business Podcast Content

To make your podcast stand out and attract potential clients:

1. Write compelling podcast descriptions that highlight the value for your target audience

2. Use industry-specific keywords in your show notes for better discoverability

3. Cross-promote your podcast on your YouTube channel and vice versa
   

Consider creating blog posts from your podcast transcripts for additional SEO benefits and to provide another touchpoint for potential clients.

Scaling Your Content Repurposing Strategy

As your business grows, consider:

1. Outsourcing parts of the process, such as editing or show notes creation

2. Investing in better equipment and software for improved quality

3. Exploring other platforms to further repurpose your content and reach more potential clients
   

Remember, it's okay to start small and scale up as your business and content strategy grow.

Measuring Success and Iterating

To ensure your repurposing strategy is effective for your business:

1. Track key metrics for both your YouTube channel and podcast (e.g., engagement rates, lead generation, client inquiries)

2. Gather feedback from your audience and clients on both platforms

3. Continuously refine your approach based on performance and audience response
   

Turning your YouTube videos into podcasts is a powerful way to expand your business's reach and cater to diverse audience preferences. By following the strategies outlined in this guide, you can create a sustainable and efficient content repurposing workflow that supports your business growth.

Remember, as Amber wisely notes, "The best strategy by far for you is the one that works for you. That works with your schedule, your mentality, the way that you want to approach content." Take these tips and adapt them to fit your unique business style and goals.

Start small, be consistent, and don't be afraid to experiment. With time and practice, you'll develop a content repurposing strategy that allows your business to thrive across both YouTube and the podcasting world, attracting more clients and establishing your brand as an industry leader.

Connect with Amber Figlow 

Wesbite: https://www.amberfiglow.com/

YouTube: https://www.youtube.com/@amberfiglow

🗓 The Content Planner (FREE Airtable template)

Resources from Jamar

🆓 YouTube QuickStart Guide

🔎FREE TRAINING: Revive Your Channel From Ghosted to Growth